Nike "Lace Up, Save Lives"is a global organization that helps fight AIDS for kids in Africa. AIDS in Africa is world problem and this recent organization has helped provide vaccinations for millions of kids, especially ones who love the game of soccer. FIFA is known as the worlds largest International Organization, and has about three more member associations than that of the International Olympic Committee. Soccer is the number one sport in the world, so the impact that this project has had so far is impeccable. First released a few months before the previous 2010 World Cup in South Africa, players everywhere would spend 3 dollars, at least thats how much they are in american dollars, and those three dollars would help vaccinate children and others in South Africa that have been or could be, affected by AIDS. The headliner for this project is Chelsea and Ivory Coast Captain, Didier Drogba, who being from South Africa and recognized as one of the greatest players in the game, has surely spread the word through Facebook, Twitter, Myspace and advertisements all around the world. During the World Cup in South Africa, all of the players had the option to wear these RED laces and support the project against AIDS in Africa. In my digital story i will use video and blog posts to show how these laces have affected peoples lives in Africa and around the world and in some cases inspired others like myself to send money and help children in South Africa become better educated and enjoy life to the fullest.
http://inside.nike.com/blogs/nikefootball-en_GB/tags/lace_up_save_lives
http://therepublikofmancunia.com/lace-up-save-lives/
http://www.arsenal.com/laceupsavelives
http://www.facebook.com/pages/Lace-Up-Save-Lives/279566937363
http://www.premierleague.com/page/Headlines/0,,12306~2318455,00.html
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